Today’s question; is it better to invest your marketing dollars in a phone book advertisement, or a website?
Here’s my spin on it. Phone books have been around for decades, they have stood the test of time, and people are used to looking up business information in their local phone book.
The internet, on the other hand, is fairly new, constantly changing, and can often be confusing (search overload.)
However, the fact is; the internet has already proven itself to be the fasted accepted “information sharing” medium in history!
People are familiar with the internet, they love it enough to pay for it, and moreover, they simply can’t get enough of it. Whether they are using it to stay in touch with friends and family, searching for a job, keeping up with the news, or searching for a local business; the internet is (already) intimately intertwined with our daily lives…and it’s not going to go away.
The key point for small business owners to realize is that when choosing to use the internet for marketing purposes, you’ll find (when done correctly) that it beats the phone book ad handsdown!
Internet marketing is cost effective, easily changed and updated, does not have “ad size” restrictions, and you have the ability to zero in on your local target market at the exact moment they are looking for you…how much is that worth?
The following video is a recent webinar clip that may help clear things up…
These guys helped me out allot.
Glad to be of service…thanks for stopping by.
THX that’s a great answer!
I will be undoubtedly applying this when i am developing my search engine marketing monster web page for 2012.
That’s great, glad you found the information helpful…
Excellent writing! Thank you for this wonderful business source of information.
Thanks Myrtle, glad the information has been of benefit for you!
Your answer lifts the intelligence of the debate.
Thanks Budd, we appreciate your feedback!
My daughter is majoring in marketing in Boston. How’s that for an investment?
lol, Oda that’s great! Best wishes to her and I’d venture to guess that your return on investment should be very worthwhile! ;->