If your business is going to survive in today’s economy, if you want to lead your local market, if you’re ready to find out how to leave your competition behind, then you absolutely must understand exactly what it takes to utilize the power of the internet to generate all the local customers your business can handle.

This brand new 5 day training course was developed specifically for small business owners who want to learn how to generate new customer leads using the internet.

For more details about our new FREE Small Business Marketing Challenge please click here…

The following news clip was recently aired and provides a good general overview of QR codes and will help you understand more about what they are and how large corporations are implementing these codes into their marketing promotions.  How can you can use QR codes to drive customers to your local business? Stay tuned…

Today’s technology makes it easier than ever to teach others what you know. Whether you want to teach for fun or profit, we can assist you in developing your knowledge into a unique product that you can distribute as your own.  

The biggest problem most people face is getting everything you know into a format that is both beneficial and helpful for others. We are experienced with guiding you down this path and compiling everything into a digital teaching product. Whether your idea involves starting your own blog, creating an e-book, software program, affiliate promotions, or combination thereof; we can help.

We offer comprehensive info product creation packages that include everything from graphic design, to payment processing, to full scale web distribution. Contact us today for details and let us get you started down the exciting path of sharing your skills with others!

Mobile marketing is a marketing tool that can instantly and directly reach your customers – anywhere, anytime – at home, at work, or when they’re on-the-go.

Mobile text messaging has a HIGHER Read-Rate than Email.

Mobile marketing is a highly personal communications tool…your customers actually ASK to join. 

Mobile marketing is an effective and affordable way to involve your customers and maintain exposure for your business  — better than email, radio, TV or print. 

With mobile, you can reach 250+ million consumers in the U.S. alone. It’s proof your customers have gone mobile! How about you?

Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.

Preparing your website follows the same concept. You want to make sure that things are neat, tidy and pleasing to the eye. Check to make sure that your navigation follows a logical sequence. Make sure everything is spelled correctly and update your website regularly with plenty of good content. (Don’t under estimate the importance of updating your website frequently – nobody wants to visit an ‘outdated bulletin board’…and search engines are notorious for rewarding frequently updated websites with higher rankings!)

If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted. Take the time, and put forth the effort to make your site is as good as possible – and learn to look at it from your visitor’s point of view.

After you do this, make sure that you are using all of the best Search Engine Optimization techniques, such as making sure that you have clean HTML code and that you’ve used your keywords effectively. If you’re not familiar with SEO strategies, find someone who is.

Once your website is ready for company, only then are you ready to start inviting that company.

For example, a florist might use this method effectively by notating when someone orders a bouquet for a friend’s birthday or anniversary. The florist then contacts the sender eleven months later. They not only remind the sender of the occasion, they also include a discount coupon - then ask if they would like to send another bouquet?

Restaurants often use this type of marketing, and other companies may even take it a step further by knowing when their customers will need a re-order of their product. They’ll send a coupon or other discount in order to make another sale (for example, an oil change).

Nowadays, supermarkets and chain stores not only capture everything you purchase and when; they also send you coupons and discounts for those products you regularly purchase.

You may also know, for example, that Amazon sends emails about books (similar to ones you have purchased in the past) when they are released and they often will include a savings opportunity for “pre-release” items!

Consider starting your own “coupon club” for your business. It’s a great way to stay in touch with your clients and they will appreciate the extra savings, while rewarding you with continued business!

Our unique customer loyalty programs include strategic online coupon distribution, in house marketing incentives, as well as quick and easy implementation. We’ll have your new loyalty program setup and generating returns FAST!

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And, if you planned the whole thing, that’s Marketing!

Think of it this way; do you allow your salespersons to dress in shabby or casual clothes when they are dealing with your customers?  By making your staff dress appropriately, you are telling your customers that you care about quality. Realize that first impressions matter; online and off!

If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

However, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

And, it’s not just your online marketing design that matters – you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters.

All of these items become the face of your business. It matters to your customers, so make sure it matters to you. Spend the appropriate amount of time and/or money to make sure your first impression is a favorable one.

It is an unfortunate reality that many small business owners do have websites that simply have not pulled in leads as expected. And, it’s even worse that many of those websites were never optimized correctly to begin with – which will automatically eliminate the possibility of search engines being able to give your site the rankings that you want.

However, with that being said; it’s also important to realize that your website is not a “magic bullet” - it is only one part of many tools that you should be using within your marketing arsenal.

But, let’s get back on topic and discuss some things that need to be realized when it comes to search engine optimization:

Have you ever heard the old saying “a watch pot never boils?” It basically means the more you hover over the pot waiting for it to boil; the longer it seems to take to boil. How does the ‘watch pot’ compare with search engine optimization?

The basic point is, that your website is probably not going to shoot to the top of the search engines over night. Each search engine has its own methods of listing and ranking websites – which can vary drastically from one search engine to the next. If you have a ‘new’ website it is imperative that you give your site time to be indexed by the search engines, but beyond that, it is even more important that you continue to update and feed your site new content. A dull, outdated and static website is not going to be rewarded with high search engine rankings.

Today’s search engines tend to give higher rankings to sites that have the most new, as well as unique, content. You may have heard the web saying that ‘content is king’ and it’s absolutely true!

A few things you can do to help your search engine rankings:

1. Don’t let your website become an outdated ‘bulletin board.’  Update your website regularly or pay someone to do it for you.

2. Optimize your website with the correct meta tags and keywords for your industry.

3. Consider integrating social media into your marketing mix.

4. Advertise your website everywhere – the importance of well placed ‘back links’ to your website cannot be overstated.

5. Ask for help from experienced online marketers.

It’s important to learn as much as you can about search engine optimization, but you don’t have to become an expert on it yourself (and you probably don’t want to!) As my father always said; “smart people put smart people around them” and it still holds true – even in today’s techie world!

Unfortunately, many small business owners fail to realize the importance of proper search engine optimization. If you fall into this category, you are painfully neglecting your most effective advertising resource  – which is of course; your website!

Money that is currently being delegated to expensive newspaper ads, radio ads, and/or television commercials could drastically be reduced simply by implementing an effective website marketing strategy that includes proper search engine optimization, solid design principles, and a well implemented marketing system.

Sound complicated?

It is!

Think about it;  if it was easy, everyone would be doing it – right?

The important thing to realize is that it is never too late to start doing things the right way!

If you are not seeing the kinds of results you expected from your website, or if you simply don’t have time to implement SEO, eye catching graphic designs, and results oriented marketing strategies, then by all means find someone to do it for you! Afterall, the web is not going to wait for your business to start doing things the right way…but, it will reward those who do.